There are different methods used to drive the ITO segments in order to generate the electrical field across the liquid crystal material: static and multiplexed. The first method and the simplest to understand is the static drive mode which means each ITO segment of the display has only one connection to the controller. All segments are also referenced to a single common. This mode increases the pin count required to drive the display but it is simpler to create the drive waveforms. The example above shows a single alphanumeric character with the listed segment names, 8A, 8B, etc. As each pin connected to these segments is activated, in addition to the backplane/common reference, the field will be generated and the segment will turn “ON.”